What is Pull Marketing

Pull marketing strategies and tactics focus on your client, their problems and needs. By providing information that addresses these issues, you position yourself as the person/business to turn when needed. Thus ‘pulling’ clients into your business.

Push marketing is about you and your products and services. Push marketing is about a specific product or service and convincing people to buy it.

Pull marketing places the client at the centre of your marketing communications, push marketing places your product or business as the focus of the communication.

A pull marketing strategy takes commitment and involves ;

Investing in resources to implement the strategy.
Having systems in place to interact, follow up and deliver on requests for information.
Implementing reporting systems to monitor interaction and to track the success or failures of different initiatives.

Successful pull marketing strategies result in a regular stream of referrals from your client base.

ClientComm’s email marketing, client newsletter system and online customer survey & questionnaire will provide your business with a cost effective implementation of your pull marketing strategy.

Please contact us for more information about pull marketing

^ back to top.